Carol's Daughter

How Carol's Daughter Began

Lisa Price's Entrepreneurial Journey

Carol's Daughter is a natural hair care brand that was founded in 1993 by Lisa Price. With her commitment to assisting women of color in loving their unique beauty, she embarked on a journey that would change the hair care industry. Lisa meticulously crafted the first product in her Brooklyn apartment kitchen, driven by the idea that women of color deserved high-quality hair care products that celebrated their individuality.

The brand is a beacon of empowerment and inclusivity for people of color and a celebration of their unique beauty and heritage. With a personal and inspiring story, Carol's Daughter is a testament to the transformative power of purpose-driven entrepreneurship.

From Humble Beginnings to Global Success

In the early 1990s, Lisa began selling her products at local craft fairs and beauty salons. With a commitment to providing women of color with the best possible hair care, Carol's Daughter gradually gained a following, attracting the attention of major retailers.

The brand's popularity continued to grow, and it eventually became a household name. Today, Carol's Daughter products are available in over 20,000 retail locations worldwide.

The Carol's Daughter Legacy

Carol's Daughter is more than just a hair care brand. It's a celebration of diversity and individuality, empowering women of color to embrace their natural beauty. Through its products, events, and initiatives, the brand has become a symbol of empowerment and self-love.

Lisa Price's commitment to providing high-quality hair care and skincare alternatives for women of color has left a lasting impact on the industry. This was a huge issue in the 90s when there weren’t many options for women of color in the hair and beauty industry.

Lisa Price's tenacity is an inspiration to entrepreneurs everywhere. Carol's Daughter is a true success story, demonstrating how a personal passion can become a thriving business with a far-reaching impact.

The Future of Carol's Daughter

As Carol's Daughter continues to grow, it remains committed to its mission of empowering and uplifting women of color. The brand has several exciting initiatives planned for the future, including:

• Expanding its product line to include more hair care, skincare, and body care products
• Opening new retail stores in major cities around the world
• Continuing to support and uplift women of color around the world